Thrill Design Competition

The competition originally known as the “Ryerson Invitational Thrill Design Competition” was renamed with the renaming of the University, and is now known as the Toronto Metropolitan University Thrill Design Competition. In addition, in 2022, we introduced an Open Qualifying (OQ) competition in the summer, to select teams for invitation to the TMU Thrill Design Invitational, taking place at Universal Orlando Resort.

Photo shows TMTDI competitors at Universal's Rising Star venue standing on stage and in front of the stage. Some teams are clustered together wearing team polos. A large monitor displaying a competition background slide appears in the middle of the group.
TMTDI competitors and production team, 2022

In 2023, we retained the same two-stage format. A record nineteen teams received invitations for two or three challenges each, based on their Open Qualifying submissions. Challenges included specific assignments related to mechanical design, safety and accessibility, interactive attractions, and several attractions design challenges involving NoLimits model, complex story, technology, and environmental constraints. A completely fictional requirement to replace an assigned area with new attractions unified the multiple challenges.

Participants checked in at a Universal Orlando resort on November 8, for a welcome ahead of the opening session on November 9. Participants had a facilitated park walk before reconvening for presentation of selected OQ projects and reveal of the seven challenges. While the NoLimits challenge was partially disclosed to teams ahead of time, some changes and additional requirements were included at the competition reveal. Following the reveal, teams determine their preparation strategies and scatter, into the parks for more research, or back to their hotel headquarters for design preparation.

Fortunately, the competition swag includes an unlimited beverage mug, because teams dug in for some late night work and early morning presentations. The first challenge was presented the next morning, November 10, and another that afternoon. Three challenges were presented on November 11, and two more on November 12. Juries of industry experts from Universal Creative, Universal Destinations and Experiences, and manufacturers and suppliers provide feedback and assessment of the presentations.

Participants were also registered for the IAAPA Expo, which kicked off 4km down the road on November 13, helping pave the path for future attractions industry careers in a variety of professions.

Undergraduate and graduate students may participate if they are full time students at the same university, including its affiliated colleges, which does not already have a team, and meet other eligibility criteria.

The 2024 Competition keeps the same general format, taking place 14 – 17 November 2024 at Universal Orlando Resort. IAAPA Expo begins November 18.

Open Qualifying registrations for the 2024 competition close 31 May 2024. To waitlist for 2025 announcement, just drop us a line! Interested clubs can contact Dr. Woodcock [kathryn DOT woodcock AT torontomu DOT ca] for information.

Author: Kathryn Woodcock

Dr. Kathryn Woodcock is Professor at Toronto Metropolitan University, teaching, researching, and consulting in the area of human factors engineering / ergonomics particularly applied to amusement rides and attractions (, and to broader occupational and public safety issues of performance, error, investigation and inspection, and to disability and accessibility.